Our Story
Founded in 2024 by Devansh Buttan, Hi Choice Kurta Mahal began with a vision to bring something fresh to men’s ethnic wear. Coming from a family background in the apparel business, Devansh wanted to create a brand for his generation, offering stylish, comfortable and quality kurta-pyjamas at accessible prices.
Inspired by the richness of Indian tradition and the changing sense of modern fashion, Hi Choice Kurta Mahal brings the two together through thoughtfully selected designs made for festivals, celebrations and every special occasion.
Our Purpose
“At Hi Choice Kurta Mahal, our purpose is to make Indian ethnic wear feel stylish, comfortable and accessible for today’s generation. We bring together timeless traditions and modern designs to offer quality kurta-pyjamas that make every celebration and occasion a little more special.”
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Devansh Buttan
Founder & Owner
Devansh Buttan
Founder & Owner
The Man Behind Hi Choice
Devansh Buttan
Founder & Owner • Hi Choice Kurta Mahal
With a background in the family apparel business, Devansh Buttan founded Hi Choice Kurta Mahal in 2024 with a clear vision: to bring a fresh, contemporary approach to men’s ethnic wear. His understanding of the industry, combined with a strong focus on modern styles, quality and value, shaped the foundation of the brand.
Today, Devansh leads the brand with a hands-on approach, focusing on product selection, customer experience and building Hi Choice Kurta Mahal into a trusted name in men’s ethnic fashion.
Founded2024
Flagship BoutiqueLaxmi Nagar, Delhi
Bespoke Concierge+91 92119 07905
Vision
To build Hi Choice Kurta Mahal into a trusted and recognised name in men’s ethnic wear, bringing contemporary Indian fashion to a growing community of customers while celebrating the timeless appeal of tradition.
Mission
To offer stylish, quality and comfortable ethnic wear at the right price, making kurta-pyjamas more accessible to the modern Indian man and delivering a shopping experience built around quality, value and style.
Made For The
Moments That Matter
At Hi Choice Kurta Mahal, we believe ethnic wear is more than what you wear. It is part of the moments you remember. Our collections are chosen for the modern man who values style, comfort and quality, bringing together contemporary looks with the timeless character of Indian dressing. From festive gatherings to family celebrations, we create pieces that help you look your best and feel completely yourself.
How Hi choice comes to your life
Stitch by stitch, an 8-stage sartorial journey from initial vision to celebration-ready attire
01
Designing the Vision
Where every collection begins. We bring together Indian heritage and contemporary trends to create styles made for the modern man.
02
Choosing the Fabric
Comfort starts with the right fabric. We look for materials that feel comfortable, look refined and complement the character of every kurta.
03
Creating the Design
From colours and silhouettes to patterns and details, every design is selected to balance traditional charm with a modern sense of style.
04
Cutting & Shaping
Every garment begins to take form through careful cutting and attention to proportion, helping create a clean and comfortable fit.
05
The Stitching
This is where the design comes together. Each piece is carefully stitched with attention to fit, structure and finishing.
06
Details & Embellishments
The smallest details make the biggest difference. From prints and embroidery to buttons and finishing touches, every element adds to the final look.
07
Quality Check
Before it reaches you, every piece goes through a careful quality check to ensure the fabric, stitching, finish and overall presentation meet our standards.
08
Ready to Wear
The final piece is prepared with care and attention, ready to become part of your celebrations, traditions and moments that matter.
“At Hi Choice Kurta Mahal, we bring together the timeless charm of Indian tradition with modern style. Every piece is chosen with a focus on quality, comfort and effortless elegance, made for the moments that matter.”